ANEVIA (EPA:ALANV) Anevia Adds Full Dynamic Ad Insertion Capabilities to its End-to-End OTT Video-Delivery Offering

Transparency directive : regulatory news

31/07/2019 17:40

ANEVIA PRESS RELEASE

GENTILLY,
31/07/2019

Anevia Adds Full Dynamic Ad Insertion Capabilities to its End-to-End OTT
Video-Delivery Offering

Anevia, a leading provider of OTT and IPTV software solutions, announces the
launch of its Dynamic Ad Insertion solution. Anevia's end-to-end OTT
video-delivery offering already included ad-enabling and ad-preparation
components. With the addition of ad-stitching and ad-routing capabilities in
the Anevia NEA-CDN, the end-to-end video-delivery offering now comes with a
complete, pre-integrated DAI solution - reducing the need for testing, and
making deployment faster and simpler.

A report by the US-based Video Advertising Bureau estimates that 71 per cent
of internet users access an OTT service at least once a month, nearly one
third of subscribers possessing three or more means of accessing OTT content
(an eight-fold increase in just two years). Advertising is estimated to
comprise 45 per cent of all online video revenue and is forecast to grow to
almost 60 per cent in the next 10 years.*

"We are seeing a major grwoth in demand for dynamic ad insertion facilities
right across the OTT video market," comments Anevia CEO Laurent Lafarge.
"Advertisement revenue forms an important element of the OTT funding
structure, but content publishers are still experiencing a huge level of
waste in the form of valueless advertising. DAI creates an immediate new
revenue potential. As an example, TV operators can derive two separate
revenue streams from commercials shown on TV and those shown on multiscreen."

"Anevia has already deployed its DAI solution with five of our customers using
our OTT video- delivery infrastructure," adds Anevia cofounder and CTO Damien
Lucas. "We now offer a complete server-side solution that is able to defeat ad
blockers and ensure a smooth user experience. It can also prepare ads offline
by using the resources made available during low traffic peaks thanks to
Anevia's elastic CDN solution, which can scale down when demand is low."

Learn more about Anevia's offer in Dynamic Ad Insertion by viewing the replay
of a webinar by Damien Lucas on Dynamic Ad Insertion -
Made Easy! http://events.streamgo.co.uk/advanced-television-dynamic-ad-
insertion-made-easy

* www.thevab.com/wp-content/uploads/2018/03/OTT-Ecosystem-Overview-Final.pdf

The accompanying diagram shows the core components of Anevia's Dynamic Ad
Insertion.

Dierct Booking           Real-Time Bidding

Ad Routing

Live                     Conditioned   Ad Decisioning  Viewabillity
Stream   Ad Enabli8ng      Stream

Raw Ad
Content  Ad Preparation  Ad Content      Live with   LIVE
                                        Ad Content
About ANEVIA
Anevia is a leading OTT and IPTV software provider of innovative multiscreen
solutions for the delivery of live TV, streaming video, time-shifted TV and
video on demand services. The company offers a comprehensive portfolio of
video compression, multiscreen IPTV head-ends, Cloud DVR and CDN solutions to
enable viewers to enjoy a next-generation TV experience - anywhere, anytime
and on any screen - including 4K UHD content. The solutions have been widely
adopted by globally renowned telecom and pay-TV operators, TV broadcasters and
video service providers in hospitality, healthcare and corporate businesses.

Founded in 2003, Anevia has a track record of being first to market with
advanced video technologies. The company is a member of and active
contributor to several TV, media and hospitality industry associations.
Headquartered in France, with regional offices in the USA, Dubai and
Singapore, Anevia is listed on the Paris Euronext Growth market.

For more information please visit www.anevia.com.

Contacts

ANEVIA
Silvia Candido
Field Marketing Director
Tel: +33 1 81 94 50 95
Email: scandido@anevia.com

StylusMedia
David Kirk Senior Account Manager
Tel: +44 1342 3119834
Email: stylusmedia@gmail.com

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22/12/2020 17:45

ANEVIA (EPA:ALANV) Anevia Adds Full Dynamic Ad Insertion Capabilities to its End-to-End OTT Video-Delivery Offering

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