Basel, 30 August 2023. Around a year after its Group-wide rebranding, Baloise has won two prestigious Red Dot Design Awards in the categories “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts”. The Red Dot Design Award is a leading global design competition.

We launched our new corporate identity around a year ago, and have since presented ourselves as Baloise with a fresher and more dynamic look across the Group. Our new corporate identity has now picked up two Red Dot Design Awards. Baloise was recognised in the “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts” categories of the “Red Dot Award: Brands & Communication Design” section. “It is a great honour that our brand has won the internationally renowned Red Dot Design Award in two categories. The accolades are deserved recognition for our employees’ international, cross-departmental collaboration on the rebranding that has given Baloise a new look,” says Daniel Zangger, Head of Branding at Baloise.

About the Red Dot Design Award 

With around 20,000 entries annually, the Red Dot Design Award is one of the world’s largest design competitions, and is split into three sections:

• Red Dot Award: Product Design
• Red Dot Award: Design Concept
• Red Dot Award: Brands & Communication Design

Every year, the best brand and communication design projects are recognised in the “Red Dot Award: Brands & Communication Design” section. This year, around 9,000 entries from 56 countries were evaluated by a panel of 24 judges.

Contact
Baloise, Aeschengraben 21, CH-4002 Basel
Website: www.baloise.com
E-Mail: media.relations@baloise.com / investor.relations@baloise.com
Media Relations: Tel: +41 58 285 70 53
Investor Relations: Tel: +41 58 285 81 81

About Baloise

The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, complemented by a whole host of innovative offerings for the home and personal transport, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded in 1863, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.8 billion in 2022. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.