BENETEAU (EPA:BEN) - 181031 BENETEAU Acquisition of Digital Nautic
Transparency directive : regulatory news
31/10/2018 17:40
Click here to download pdf version
Press release - October 31, 2018
Acquisition of Digital Nautic
Band of Boats, a Groupe Beneteau subsidiary, acquired the Nantes-based startup
Digital Nautic on October 31, 2018.
Founded in Nantes (France) in 2014, Digital Nautic has set itself a mission to
support boat industry professionals with the digital transition by developing
online solutions enabling them to improve their levels of service: booking
system, automated contracts, collection of customer feedback, sales of
additional insurance cover, secure payments, etc.
This acquisition is in line with the objectives to further strengthen and
accelerate the digitalization section of the Group's Transform to Perform
strategic plan and will notably make it possible to:
* Strengthen the Band of Boats team's digital expertise by integrating Digital
Nautic's two cofounders as head of marketing and head of IT development;
* Expand the rental offer by adding day rentals for motorboats and sailing
yachts to the already available weekly rental packages for sailing yachts;
* Accelerate Band of Boats' development across Europe.
"The acquisition of Digital Nautic will accelerate the development of Band of
Boats, which aims to become a complete, multibrand, online boat services
platform in Europe. The arrival of the startup's two cofounders will further
strengthen our in-house expertise in the key areas of digital marketing and IT
development", confirms Hervé Gastinel, Groupe Beneteau Chief Executive
Officer.
ABOUT GROUPE BENETEAU
As the boating industry's global market leader, Groupe Beneteau, through its
Boat division's 11 brands, offers over 200 recreational boat models serving its
customers' diverse navigational needs and uses, from sailing to motorboating,
monohulls and catamarans.
Leading the European leisure homes market, the three brands from the Group's
Housing division offer a comprehensive range of leisure homes, lodges and pods
that combine eco-design with high standards of quality, comfort and
practicality.
With its international industrial capabilities and global sales network, the
Group employs 7500 people, primarily in France, the US, Poland, Italy and
China.
Motorboat 47.5%
Sailboat 37.5%
Housing 15.0%
CONTACTS - GROUPE BENETEAU
INVESTORS AND PRESS CONTACT
Mirna Cieniewicz
m.cieniewicz@beneteau-group.com
Tel +33 (0)2 51 26 88 50
SHAREHOLDER CONTACT
Yannick Coicaud-Thomas
y.coicaud.thomas@beneteau-group.com
Address: 16 bd de la Mer - CS 43319
85803 Saint Gilles-Croix-de-Vie Cedex (France)
www.beneteau-group.com