CHARGEURS (EPA:CRI) - Chargeurs announces major strengthening of its brand-driven business line strategy

Transparency directive : regulatory news

19/11/2018 07:45

CHARGEURS ANNOUNCES MAJOR STRENGTHENING OF ITS BRAND-DRIVEN BUSINESS LINE
STRATEGY

                             PRESS RELEASE

                                                     Paris, November 19, 2018

Implementation of a new strategy centered on " iconic " brands and
marketing

- A strategy focused on global, high-value added B2B brands is under
  development
- Existing Brands in each business line of the Group are being consolidated and
  amalgamated
- New " Iconic Ignition " market environment with a strong impact on
  customers is promoted as a cornerstone of the Game Changer program.

"Thanks to this novel strategy centered on iconic brands, Chargeurs is in the
process of consolidating its high-end market position and expanding into high
value-added markets. As the world leader in each of its business lines,
Chargeurs aims to strengthen the preferred status of its products and services
with its loyal, global and increasingly diversified customers. Increasingly
iconic, our products and services will be in a position to increase their
market share, consolidate their value with customers, and serve in the medium
and long term to increase our profitability." said Michaël Fribourg,
Chargeurs' Chairman and Chief Executive Officer.

GLOBAL BRANDS THAT ARE ALREADY LEADERS IN THEIR MARKET SEGMENTS

As the world leader in all its businesses, Chargeurs has strong B2B brands in
each of its market segment which are recognized by a global and diversified
customer base.

Each of the Group's brands - such as Novacel, Boston Tapes, Lainière de
Picardie, PCC, DHJ, Bertero, Senfa, Leach, Chargeurs Wool., etc. - enjoys a
strong reputation for innovation, quality, reliability, service and commitment.
Added to this reputation is a culture of technical sophistication disseminated
by all employees throughout the Group, which makes all its products and
services absolute standards of excellence and must-haves along customers' value
chains.

A NEW STRATEGY CENTERED ON ICONIC, HIGH-ADDED VALUE BRANDS

As part of the Game Changer Program, Chargeurs has decided to consolidate its
brand portfolio by business line, and to offer products and services as
diversified as today's, with a view to:

- Strengthening and streamlining its marketing offering to customers;
- Beefing up relationships with each customer and the "brand world" of each
  business line, in order to provide a continuously enriched outstanding
  experience;
- Increasing combined sales of products from several business lines -
  cross-selling;
- Intensifying the digital environment of each brand;
- Emphasizing the exceptional nature of the Group's products and services

This augmented marketing strategy, which began to be implemented for each
business line and is due to be ramped up in 2019, will enable each business to
firm up its preferred relationships with customers, improve its product mix and
consolidate its profitability profile over the medium and long term.

ABOUT CHARGEURS

Chargeurs is a global manufacturing and services group with leading positions
in four segments: temporary surface protection, garment interlinings, technical
substrates and combed wool.

It has some 2,000 employees based in 45 countries on five continents, who serve
a diversified customer base spanning more than 90 countries.

In 2017, revenue totaled EUR533 million, of which more than 90% was generated
outside France.

CONTACTS - www.chargeurs.fr
Group Corporate Communications - +33 1 47 04 13 40 - comcorporate@chargeurs.fr
Group Financial Communications - +33 1 47 04 13 40 - comfin@chargeurs.fr

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