Corporate News

DEAG: CTO Moritz Schwenkow now named Chief Ticketing and Technology Officer

Berlin, 7 July 2022 – DEAG Deutsche Entertainment Aktiengesellschaft (“DEAG”) is expanding the responsibilities of its Chief Ticketing Officer (CTO) Moritz Schwenkow. Effective immediately, he is the company’s new Chief Ticketing and Technology Officer (CTTO). With the expansion of Moritz Schwenkow’s area of responsibility, DEAG underscores the special importance of ticketing for its integrated business model and takes the advancing technologisation and digitalisation in the entertainment industry into account. Besides DEAG’s entire ticketing business, the consolidation of all ticketing activities and the expansion into other European countries, Moritz Schwenkow will assume strategic responsibility for digitalisation and technology. His tasks include, among other areas, the exploration and introduction of new systems and infrastructures as well as the further development of the company’s strategy with regard to the use and modernisation of technological resources.

DEAG is also planning to network its Group companies more closely. This concerns, among other areas, the further harmonisation of various sales channels as well as the corporate websites of the DEAG Group companies. By bundling expertise and resources, DEAG is positioning itself to be even more powerful and thus economically successful in the long term. Customers will thus benefit even more quickly from DEAG’s comprehensive range of services in the sense of a further improved customer experience.

Moritz Schwenkow has been CTO of DEAG since 1 April 2020 and has since been driving the ticketing business and digitalisation within the Group. For example, the in-house ticketing system of myticket Jahrhunderthalle was taken over by myticket and almost completely digitalised. Another focus is on further developing and leveraging synergies between the ticketing platforms myticket.de, myticket.at, myticket.co.uk as well as the UK ticketing platform Gigantic.com.

Moritz Schwenkow, CTTO of DEAG: “We are already excellently positioned on the international ticketing market with our state-of-the-art platforms. The digitalisation of the event industry has gained even more momentum, not least due to the corona pandemic. This not only affects areas such as e-ticketing, but also new digital formats. With our NATURE ONE and Mayday livestreams, we anticipated new trends early on and showed that we can react quickly to new circumstances. We will continue to use new technologies such as blockchain technology and NFTs to further strengthen our position in the market and expand into new markets. This will enable us to continue to offer our customers first-class entertainment – digitally and locally.”

About DEAG

DEAG Deutsche Entertainment Aktiengesellschaft (DEAG) is a leading entertainment service company and provider of live entertainment in Europe. DEAG has been present with its Group companies at 15 locations in its core markets of Germany, the UK, Switzerland, Ireland and Denmark. As a live entertainment service provider with an integrated business model, DEAG has extensive expertise in the planning, organisation, marketing and promoting of events.

Founded in Berlin in 1978, DEAG’s core businesses today include Rock/Pop, Classics & Jazz, Family Entertainment, Arts+Exhibitions and Ticketing. Family Entertainment and Arts+Exhibitions are the elementary building blocks for the further development of DEAG’s own content.

Up until 2019 – before the COVID-19 pandemic broke out – more than 5 million tickets were sold annually for over 4,000 events – a constantly growing share of which were sold via the Group’s own e-commerce platforms "myticket" and "Gigantic.com" for its own and third-party content.

Through its strong partner network, DEAG is excellently positioned in the market as an internationally active Live Entertainment service provider.

Investor & Public Relations
Axel Mühlhaus, edicto GmbH
Eschersheimer Landstraße 42
60322 Frankfurt am Main
Phone: 0049 69 905505-52
email: deag@edicto.de