EDISON INVESTMENT RESEARCH LIMITED (LON:KEFI) Edison issues initiation on Good Life Plus (GDLF): Welcome to the Goodlife!
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Edison Investment Research Limited
London, UK, 29 Februar 2024
Edison issues initiation on Good Life Plus (GDLF): Welcome to the Goodlife! Good Life Plus (GL+) is an early-stage, entertainment-focused, subscription-based prize draw operator. Based in the UK, the business was founded in 2021. The majority of GL+’s members pay a subscription fee, which provides entry into daily prize draws for relatively high-value consumer goods and experiences, ranging from cash prizes and holidays to luxury cars. A key differentiator of GL+’s value proposition is the discounts and offers to members for UK-based restaurants, cinemas and other entertainment-focused experiences. The company to date has limited financials and as such we rely on management’s internal expectations to derive future EBITDA margins and valuation. We have provided some sensitivities around management’s base case assumptions due to the early-stage nature of the business and high level of execution risk. The purpose of this report is to discuss the company, its growth strategy and provide some wider context to give an idea of the market opportunity. This report relies solely on the company’s disclosure and management’s expectations, which we have flexed to assess the potential impact of key variables on the EBITDA margin profile of the business. We have also used recent peer acquisition multiples to assess the potential enterprise value of the business. Click here to view the full report. All reports published by Edison are available to download free of charge from its website About Edison: As a content-led investor-relations business, Edison helps companies stand out and meet the right shareholders. Edison’s integrated investor relations solution combines expert analyst content, digital targeting and active investor engagement. This drives liquidity and valuations by building bigger, better informed and more engaged investor audiences globally. Edison has a proven history of increasing liquidity and valuations for its clients. Edison’s content can be viewed by all investors, anywhere in the world. Edison is authorised and regulated by the Financial Conduct Authority. Edison is not an adviser or broker-dealer and does not provide investment advice. Edison’s reports are not solicitations to buy or sell any securities. For more information, please contact Edison: Milo Bussell +44 (0)20 3077 5700 consumer@edisongroup.com Russell Pointon +44 (0)20 3077 5700 consumer@edisongroup.com Learn more at www.edisongroup.com and connect with Edison on: LinkedIn https://www.linkedin.com/company/edison-group-/ Twitter www.twitter.com/Edison_Inv_Res YouTube http://www.youtube.com/edisonitv
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1848673 29-Feb-2024