EURAZEO (EPA:RF) - EURAZEO BRANDS COMPLETES INVESTMENT IN Q MIXERS

Transparency directive : regulatory news

04/04/2019 17:40

PRESS RELEASE

              EURAZEO BRANDS COMPLETES INVESTMENT IN Q MIXERS
              PARTNERSHIP WILL FUEL Q MIXERS' CONTINUED GROWTH

Paris, April 4th, 2019 - Eurazeo, a leading global investment firm with
approximately EUR17 billion in assets under management, is pleased to announce
it has completed an investment in Q Mixers, a premium carbonated mixer brand
based in New York. This marks Eurazeo Brands' fourth investment since May 2017,
and its first investment within food and beverage. In partnership with founders
Jordan Silbert and Ben Karlin, Eurazeo Brands has invested $40 million in Q
Mixers, joining existing investors including First Beverage Ventures.

Born in a Brooklyn kitchen in 2007, Q Mixers elevates the cocktail with mixers
crafted to a high standard of quality and sophistication. Q mixers pair the
best ingredients with high carbonation to deliver a truly spectacular drinking
experience together with spirits or non-alcoholic alternatives. Today, Q Mixers
is the fastest-growing premium mixer brand in the United States, and the number
one mixer brand among top bartenders. Q Mixers come in a variety of innovative
and classic flavors all made without artificial sweeteners and are proudly
served in thousands of the country's leading restaurants, bars, and hotels.
Consumers can purchase Q mixers directly at grocery retailers nationwide.

Jordan Silbert, CEO and Founder of Q Mixers stated, "Over the past 12 years we
have built an incredible community that shares a fundamental vision: your mixer
should be as great as your spirit. Together with Eurazeo Brands we will build
this company into the mixer brand of choice."

"The US premium mixer market has reached an inflection point," said Ben Karlin,
President and Co- Founder of Q Mixers. "Our growth is rapid and accelerating -
but we are in the early stages of disrupting a category long dominated by
brands that don't resonate with today's discerning drinkers. Premium
penetration in mixers substantially lags spirits, and we expect high growth in
the years ahead. We look forward to working with Eurazeo Brands and tapping
into their expertise to scale our business and establish category leadership
globally."

Eurazeo Brands will provide Q Mixers with proven brand building, operating, and
category expertise. The investment proceeds will be used to accelerate Q's
marketing activities, including the continued development of a strong consumer
and influencer community, and to support Q's rapid expansion within both the
grocery and on-premise channels.

As part of Eurazeo Brands' investment in Q Mixers, Jim Goldman, senior advisor
to Eurazeo and a seasoned food and beverage executive with 30 plus years of
experience building and leading brands, and George Birman, a member of the
Eurazeo Brands investment team, will join Q Mixers' Board of Directors.

Jill Granoff, CEO of Eurazeo Brands, said, "Q has established itself early on
as a differentiated and exciting brand led by passionate and entrepreneurial
founders and highly experienced sales leadership. Given the tremendous growth
opportunity within this category, we are excited to be partnering with Q and to
be making the first of multiple food and beverage investments at Eurazeo
Brands."

Eurazeo Brands aims to invest a total of $800 million in high potential U.S.
and European consumer companies with differentiated brands across a wide range
of verticals including beauty, fashion, home, wellness, leisure and food.

About Q Mixers

Q makes the world's best carbonated mixers - spectacular beverages crafted with
authentic ingredients, more carbonation and much less sugar to perfectly
complement the world's finest spirits and non-alcoholic alternatives. Our tonic
water, ginger beer and other flavors are proudly carried by thousands of
America's best restaurants, bars and retailers including Whole Foods, Safeway,
Kroger, Total Wine and Amazon. For more information please visit Qmixers.com.
Follow on social media: @Qmixers, #HIGHBALLR.

About Eurazeo

Eurazeo is a leading global investment company, with a diversified portfolio of
EUR17 billion in assets under management, including nearly EUR11 billion from
third parties, invested in over 300 companies. With its considerable private
equity, venture capital, real estate, private debt and fund of funds expertise,
Eurazeo accompanies companies of all sizes, supporting their development
through the commitment of its 235 professionals and by offering deep sector
expertise, a gateway to global markets, and a responsible and stable foothold
for transformational growth. Its solid institutional and family shareholder
base, robust financial structure free of structural debt, and flexible
investment horizon enable Eurazeo to support its companies over the long term.

* Eurazeo has offices in Paris, New York, Sao Paulo, Buenos Aires, Shanghai,
  London, Luxembourg, Frankfurt and Madrid.

* Eurazeo is listed on Euronext Paris.

* ISIN: FR0000121121 - Bloomberg: RF FP - Reuters: EURA.PA

ISIN: FR0000121121 - Bloomberg: RF FP - Reuters: EURA.PA

EURAZEO CONTACT

CAROLINE COHEN
HEAD OF INVESTOR RELATIONS
E-mail: ccohen@eurazeo.com
Tel:+33 (0)1 44 15 16 76

VIRGINIE CHRISTNACHT
CORPORATE COMMUNICATION DIRECTOR
E-mail: vchristnacht@eurazeo.com
Tel: +33 (0)1 44 15 76 44

PRESS CONTACT

EDELMAN
JULIA SAHIN
E-mail: Julia.sahin@edelman.com
Tel: (212) 738-6131

    For more information,please visit the Groups website: www.eurazeo.com

                Follow-us on Twitter,Linkedin, and YouTube

EURAZEO's latest news

15/04/2024 17:35

EURAZEO (EPA:RF) - EURAZEO BRANDS COMPLETES INVESTMENT IN Q MIXERS

Transparency directive : regulatory news

EURAZEO's latest news

Other stories