Fix Price becomes Russia's largest seller of stationery in 2021

The retail chain's share reaches 10.1%

18 February 2022 - Fix Price (LSE and MOEX: FIXP), one of the leading variety value retailers globally and the largest in Russia, was ranked first among retailers by retail sales of stationary in 2021. According to Romir Research Holding, the Company's market share in the category reached 10.1%, an increase from 8.5% in the pre-pandemic 2019 and from 9.2% in 2020.

According to Fix Price's own data, its sales of stationery in 2021 totalled over RUB 11.7 billion[1], up 45% vs 2019, before the pandemic began, and up 20% vs 2020.

RETAILERS BY MARKET SHARE IN STATIONERY

* Independent retailers and other traditional trade formats: open markets, pavilions, kiosks.

Source: Romir, Consumer Scan Panel data

The drivers behind stationery sales growth at Fix Price were low prices for high-turnover basic items (notebooks, glue, plasticine, gouache), which enjoyed increased demand as Russian consumers' saving patterns proliferated, and expansion of our brand selection and product lines - as well as new consumer trends ushered in by the pandemic. In 2021, Fix Price offered stationery from a variety of well-known brands popular with consumers, such as Berlingo, BIC, and Erich Krause, which compares to only one brand sold at a time in 2019. A rise in home leisure activities during the pandemic, as well as in remote work and distance learning for school and university students, also gave a big boost to sales of basic supplies (glue, brushes, craft scissors - by 90% in 2021 compared to 2019), notebooks and notepads (by 41%), and arts and craft supplies (by 40%).

Inna Kondratieva, Head of Category Management at Fix Price, commented:

Anastasia Sidorina, Client Service Director at Romir, said:

About the research

The research is based on data from the Romir Consumer Scan Panel, which covers 40,000 consumers and 15,000 households in Russian cities with a population of at least 10,000, representing the consumer behaviour and buying patterns of the surveyed.

Romir is the largest private research holding company, focusing its research on modern people and leveraging advanced methods and the latest technologies. Starting 1987, it specialises in large-scale marketing, cross-media, social, and socio-economic research. Romir is part of MILE Group.

About the Company

Fix Price (LSE and MOEX: FIXP), one of the leading variety value retailers globally and the largest in Russia, has helped its customers save money every day since 2007. Fix Price offers its customers a unique and constantly refreshed product assortment of non-food goods, personal care and household products and food items at low fixed price points.

Today there are more than 4,900 Fix Price stores in Russia and neighbouring countries, all of them stocking approximately 2,000 SKUs across around 20 product categories. As well as its own private brands, Fix Price sells products from leading global names and smaller local suppliers.

In 2020, the Company recorded revenue of RUB 190.1 billion, EBITDA of RUB 36.8 billion and net profit of RUB 17.6 billion, in accordance with IFRS.

Contacts

[1] Stationary sales in owned and franchised stores in Russia