RALEIGH, NC / ACCESSWIRE / October 16, 2023 / ACCESSWIRE, a newswire service standout that provides regional, national and global news to thousands of clients worldwide, uses press release distribution to help its clients build brand awareness, improve search engine optimization performance, attract website traffic, generate sales and more.
A key component to successful press release campaigns is storytelling.
In fact, according to research from Search Engine Watch, storytelling can boost conversion rates by 30%.
"Press release campaigns that include a layer of storytelling into the content help companies get the attention they deserve from their target audience and the media," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct. "Storytelling goes hand-in-hand with newsworthiness, and both are key factors in the success of a brand's press release campaign."
ACCESSWIRE explains how companies can infuse storytelling into their press release campaigns:
To learn more about ACCESSWIRE's press release distribution services, visit accesswire.com
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About ACCESSWIRE/Issuer Direct Corporation
Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com.
Issuer Direct Corporation Media Contacts:
Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com
Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com
SOURCE: ACCESSWIRE