RALEIGH, NC / ACCESSWIRE / January 3, 2024 / ACCESSWIRE, a newswire service standout that provides regional, national and global news to thousands of clients worldwide, continues to help companies around the globe maximize their moment through strategic press release distribution.

The goal of press release distribution for companies is to share their news, stay in front of their target audiences and secure coverage from relevant media publications.

"Press releases are an influential marketing tool that helps companies amplify their message to rise above the noise of their industry," said Jennifer Hammers, Executive Vice President of Sales and Marketing at Issuer Direct.

As an industry leader in press release distribution, ACCESSWIRE helps brands around the globe effectively use its services to create meaningful results for their organizations.

To help businesses optimize their press release distribution efforts, ACCESSWIRE offers five helpful tips:

Identify a newsworthy angle - A compelling and newsworthy angle helps brands capture the attention of their target audience. To check the newsworthiness of a topic, ask the following questions:

- Why does this matter?

- Why would my target audience care?

If the answers to these questions don't come easily, use it as a sign to reconsider the topic.

Set a goal - Once the newsworthy angle is established, define the goal of the press release. By setting a goal, brands can ensure the content remains aligned with the desired outcome.

Use the inverted pyramid - Use the inverted pyramid to structure the first paragraph of the press release. The inverted pyramid covers the critical elements of who, what, when, where, why and how.

Proper press release format - Press releases should include a headline, subheadline, introduction paragraphs (inverted pyramid), body paragraphs, quotes, call-to-action and a boilerplate.

Audience-centric content - Keep the focus of the press release on the target audience to address their pain points, questions, interests and more. This keeps the content focused and valuable.

To learn more about ACCESSWIRE's press release distribution services, visit accesswire.com.

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About ACCESSWIRE/Issuer Direct Corporation

Issuer Direct is a leading communications company, providing solutions for both Public Relations and Investor Relations Professionals for over 16 years. Our comprehensive solutions are used by thousands of customers from emerging startups to multi-billion-dollar global brands, ensuring their most important moments are reaching the right audiences, via our industry-leading newswire, IR website solutions, events technology, and compliance solutions. For more information, please visit www.issuerdirect.com.

Issuer Direct Corporation Media Contacts:

Brian R. Balbirnie
+1 919-481-4000
brian.balbirnie@issuerdirect.com

Jennifer Hammers
+1 919-481-4000
jennifer.hammers@issuerdirect.com

SOURCE: ACCESSWIRE