KERLINK (EPA:ALKLK) - Kerlink and Smart Traffik Create LoRaWAN® Instore Retail-Analytics Solution

Transparency directive : regulatory news

29/01/2020 08:00

Kerlink and Smart Traffik Create
LoRaWAN(r) Instore Retail-Analytics Solution

Plug-and-Play SmartBoxes Enable Retail Outlets to Create Personalized Shopper
                        Experience & Build Brand Loyalty

PRESS RELEASE

Amsterdam - Jan. 29, 2020, 8:00 a.m. CET - Kerlink (AKLK - FR0013156007), a
specialist in solutions dedicated to the Internet of Things (IoT), and Smart
Traffik, a retail-analytics solution provider for brick-and-mortar merchants,
have built a responsive end-to-end LoRaWAN(r) system that enables retail
outlets to create personalized shopper experiences and build brand loyalty, by
improving visitor in-store journey and improving the phygital transformation of
the point of sale.

Combining its Wirnet(TM) iFemtoCell-evolution indoor gateways and its
Wanesy(TM) Management Center with Smart Traffik's instore data analytics
solution, which includes a plug-and-play SmartBox, based on Kerlink's Low Power
IoT Reference Design, the two companies built a Wi-Fi tracking anchor that
anonimously collects store visitors' smartphone signals in real-time. The
system then modelizes shoppers' journey in stores, including time spent at
specific displays or in various sections. Its combination with other data
provide store owners and managers with valuable retail intelligence that can be
used to increase foot traffic and sales, as well as measure effectiveness of
marketing campaigns, thus increasing loyalty.

"Many studies have shown that today's customer wants to be valued and
recognized," said Smart Traffik CEO Laurent Simonin. "More than three out of
four shoppers like it when they receive product offers or promotions based on
their purchasing history from a retailer, indicating a desire for a
more-personalized shopping experience. This new retail-analytics solution
designed and built with Kerlink will empower retailers to get the smart data
they need to better engage with their customers."

The system, which was announced during the LoRa Alliance(r) Members Meeting in
Amsterdam, is an upgrade of Smart Traffik's existing in-store analytics IoT
that was based on the Global System for Mobile Communications (GSM) standard.
Like that system, the new solution created by Kerlink and Smart Traffik is
fully compliant with the EU's General Data Protection Regulation (GDPR).

"Working with Kerlink helped transform the solution into an IoT LoRaWAN(r)
solution, bringing cost optimization and more flexibility and allowing it to be
future-proof and scalable with the possibility to flexibly add additional use
cases in the mid-term," Laurent Simonin said.

Guillaume Boisgontier, Kerlink's innovative products & solutions marketing
manager, said the system developed with Smart Traffik is part of Kerlink's
strategy to complement its hardware portfolio with end-to-end
software-and-hardware solutions that serve concrete use cases and allow
customers to quickly improve ROI.

"We launched that strategy last year with the introduction of four dedicated
end-to-end solutions - smart facility management, smart tracking & logistics,
smart asset monitoring & smart building - with the help of several partners.
Smart Traffik is a new partner with which we work jointly on the design of a
future-proof solution that is unique and positions Kerlink in a new and
promising vertical, smart retail."

About Kerlink

Kerlink Group is a leading global provider of connectivity solutions for
designing, launching, and operating public & private Internet of Things
networks. Its comprehensive product portfolio includes industrial-grade network
equipment, best-of-breed network core, operations and management software,
value-added applications and expert professional services, backed by strong R&D
capabilities. Kerlink specializes in enabling future-proof intelligent IoT
connectivity for key verticals such as fleet management, transportation &
logistics, retail, asset tracking, and smart metering, as well as smart
agriculture & environment, and smart cities, buildings, and factories. More
than 120,000 Kerlink installations have been rolled out with more than 330
clients in 69 countries. Based in France, with subsidiaries in the US,
Singapore, India, and Japan, Kerlink is a founding and board member of the LoRa
Alliance(TM) and the uCIFI Alliance(TM). It is listed on Euronext Growth Paris
under the symbol ALKLK.

For more information, visit www.kerlink.com or follow us on Twitter
@kerlink_news.

About Smart Traffik
Smart Traffik, a technology company expert in omnichannel strategy, has built
drive-to-store and in-store ananlytics solutions for brands and retailers to
enrich the shopper experience, increase in-store revenue and optimize ROI on
digital marketing expenses. Founded in 2012 by Laurent Simonin, Emmanuel
Isnard, and Yann Gilquin, Smart Traffik works for more than 140 clients. Its
solutions are connected to roughly 105,000 point of sales in more than 110
countries. Based in France, with subsidiaries in the US, Smart TraffiK is a
member of the Marketing Management Analytics and I.A.B.

For more information, visit www.smart-traffik.io or follow us on Twitter
@SmartTraffik and linkedin.com/company/smart-traffik.

                             Upcoming events
            2020 Revenue: 12 February 2020, after market close
                             www.kerlink.com

Smart Traffik contact:
Laurent Simonin
+33 (0) 6 74 93 23 47
lsimonin@smart-traffik.io

Financial press contact:
Actifin
Isabelle Dray
+33 (0) 1 56 88 11 29
idray@actifin.fr

Kerlink press & market analysts contact:
Mahoney Lyle
Sarah-Lyle Dampoux
+33 (0) 6 74 93 23 47
sldampoux@mahoneylyle.com

Investors contact:
Actifin
Benjamin Lehari
+33 (0)1 56 88 11 25
blehari@actifin.fr

www.kerlink.com fr.   linkedin.com/company/kerlink  Twitter:@kerlink_news

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KERLINK (EPA:ALKLK) - Kerlink and Smart Traffik Create LoRaWAN® Instore Retail-Analytics Solution

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