SOLOCAL (EPA:LOCAL) - SOLOCAL - Maxime Videmann joins Solocal's Executive Committee as Group Product and Media Marketing Director

Transparency directive : regulatory news

20/09/2021 18:15

PRESS RELEASE
Boulogne-Billancourt, 20th September 2021

Maxime Videmann joins Solocal's Executive Committee as Group Product and Media
                              Marketing Director

Hervé Milcent, CEO of Solocal, is strengthening the company's Executive
Committee by appointing Maxime Videmann as Group Product and Media Marketing
Director. In this context, he will be in charge of defining and implementing a
new roadmap for the media, products and services offered by Solocal with regard
to the new sectoral and regulatory challenges linked to the digital and local
communication market. With this internal promotion, Hervé Milcent wishes to
underline the value of the talents available to the company.

An expert profile in digital marketing at the service of a group committed to
the development of all French companies Maxime Videmann, 39, began his career
at Accenture Consulting in 2005, where he worked with clients in the
telecommunications, media and utilities sectors on product marketing, business
intelligence and digital transformation issues in France and Europe. In 2012,
Maxime joined Facebook to advise and optimize advertising investments for major
advertisers in France. In 2014, he joined the Altice Group, within the SFR
Consumer Department, where he was able to lead geomarketing projects optimizing
the Group's omnichannel acquisition strategy and developing the 100% digital
brand RED by SFR as Marketing Director.

With this digital marketing experience at the service of transformation, he
signed on at Solocal in 2017 where he held the position of Marketing and Sales
Director for Key Accounts. Evolving to Product Marketing at the end of 2018, he
was able to carry with great leadership the Group's transition to subscription
through the redesign and simplification of Solocal's offer in order to meet the
expectations of professionals, from all sectors, local or network companies. A
true cross-functional player in Solocal's transformation over the past 4 years,
he took over all of the Group's marketing functions in 2020, making it
possible, among other things, to structure the management of customer churn and
support the transition to campaign mode for the Group's commercial
operations.

Maxime Videmann is a graduate of the Ecole Nationale Supérieure des Mines de
Saint Etienne (2005) and holds an MBA from HEC Paris (2013)

Maxime Videmann, Group Product and Media Marketing Director, states:

"The time is now for the country's economic activity to recover. Over the past
18 months, local and digital marketing has demonstrated  its  indispensable
place in the life of local businesses, but also for large companies that were
previously unfamiliar with it. It is on this dynamic that I intend to base our
new product and media strategy. Solocal is a company with immense potential,
and I want to develop it very strongly from the start of my new assignment. "

Hervé Milcent, CEO of Solocal, states:

"We are collectively leading the definition of the company's strategy for the
years to come. In this context, Maxime Videmann's resolute business and
customer orientation, his specialized expertise in digital marketing and
products, and his leadership will be major assets in accelerating our growth
strategy and the future of the Group. This appointment, which is the result of
internal promotion, is a strong signal to all the company's employees, whom I
wish to involve and engage in building the Solocal of tomorrow. "

EN - Solocal - www.solocal.com

Solocal is the digital partner for all local companies in France, from VSEs, to
SMBs or Large Companies with networks. Our job; vitalize local life. We strive
every day to unveil the full potential of all companies by connecting them to
their customers thanks to our innovative digital services.
We advise over 314 000 companies all over France and support them to boost
their activity thanks to our digital services (Relational Presence, Websites
and Digital advertising). We also bring users the best possible digital
experience with PagesJaunes, and Ooreka, and  our GAFAM* partners. We provide
professionals and the public with our high audience services (21M views for
PagesJaunes), geolocalised data, scalable technology platforms, unparalleled
commercial coverage across France, our privileged partnerships with digital
companies and our talents in terms of data, development and digital marketing.
Solocal moreover benefits from the "Digital Ad Trust" label. To know more about
Solocal (Euronext Paris "LOCAL"): let's keep in touch @solocal
*GAFAM : Google, Microsoft/Bing,, Facebook, Apple, Amazon

Press contacts

Charlotte Millet +33 (0)1 46 23 30 00
charlotte.millet@solocal.com

Edwige Druon +33 (0)1 46 23 37 56
edruon@solocal.com

Investor contacts
Julie Gualino-Daly
+33 (0)1 46 23 42 12
jgualino@solocal.com

Colin Verbrugghe
+33 (0)1 46 23 40 13
cverbrugghe@solocal.com

Xavier Le Tulzo
+33(0)1 46 23 39 76
xletulzo@solocal.com

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02/05/2024 14:31

SOLOCAL (EPA:LOCAL) - SOLOCAL - Maxime Videmann joins Solocal's Executive Committee as Group Product and Media Marketing Director

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