• Sunrise UPC is launching Sunrise Moments - the first comprehensive loyalty program in the Swiss telecom market.
• With Sunrise Moments, Sunrise UPC expresses its appreciation to its customers every week in the form of exclusive benefits and unforgettable experiences at music and sporting events.
• Sunrise UPC and the market leader Ticketcorner have entered into a strategic partnership with Sunrise starzone. Sunrise starzone is a unique new music and event platform and a central component of Sunrise Moments.
• Sunrise Moments features exclusive sports offers and, thanks to Sunrise starzone, will be offering tickets to over 150 top concerts and 9 popular festivals:
  • Always in the front row: Get the best concert tickets and seats up to 48 hours before they officially go on sale, and get in faster thanks to the Fast-Lane entry (depending on the venue).
  • Exclusive discounts: Up to 25% discount on tickets for popular festivals.
  • Unique experiences: VIP access to the exclusive Sunrise starzone lounges in the largest Swiss concert halls and at festivals.
  • Free and last-minute tickets.
  • Coming soon: Raffles for exclusive backstage tours and meet &gGreets with music stars.

«With Sunrise Moments, we are turning Sunrise UPC customers into VIPs. They will be able to get even closer to their stars and take advantage of many exclusive benefits. Thanks to our partnerships and our streaming and TV offerings, we are the number one in the entertainment sector», says André Krause, CEO of Sunrise UPC.

«We are delighted that, with Sunrise UPC, we have found an innovative, music-savvy main partner for starzone and that Sunrise starzone has become a cornerstone of the Sunrise UPC loyalty offerings. Sunrise starzone is a first in Switzerland, and it will set new standards for Swiss music fans», says Andreas Angehrn, CEO of Ticketcorner.

The telecom market is highly competitive. Customers want value for their money, and they want to be rewarded for their loyalty. With MySports, plus its partnerships with Roger Federer, Swiss-Ski, Athletes Network, CH Media and now Ticketcorner, Sunrise UPC has created an ecosystem with unique benefits. Unforgettable and priceless experiences with an emotional impact are the key factors for increasing customer loyalty and distinguishing Sunrise UPC from the competition.

Sunrise starzone: Switzerland's leading music and event platform

With Sunrise starzone, Ticketcorner and Sunrise UPC are offering a new music-related online portal. In the «starzone studio», Sunrise starzone will blow you away with its free content (news, videos, podcasts) from the music business. One of the many unique features of starzone is the wealth of contributions from artists in the starzone studio. Musicians report independently on topics that are near and dear to them and give insights into their work and life. Thanks to starzone studio, there will also be a community exchange between stars and their fans in the future. More details can be found in the Sunrise starzone newsletter (German).

Sunrise Moments: Unique and unforgettable experiences

Sunrise UPC is thanking its customers for their loyalty and offering them numerous exclusive benefits for music and sporting events every week with Sunrise Moments. Sunrise starzone is an important cornerstone of Sunrise Moments and creates a unique and premium world of experience.

• Exclusive starzone music offer: Exclusive presale tickets, up to 48 hours before the official ticket launch, for over 150 music events every year.
• Up to 25% discount on festival tickets.
• Last-minute tickets for sold-out concerts.
• VIP Access to exclusive guest events, as well as the Sunrise starzone Lounge with unique views of the event, including after-event bars at select concerts. Free tickets for concerts and festivals.
• Coming soon: Exclusive meet & greets with music stars and exclusive backstage tours.
• Exclusive sports offer: Tickets for select sporting events such as ice hockey, and in the future, MySports studio visits, MySports fan items and fan rarities. 

All Sunrise subscribers can now take advantage of these benefits. These exclusive benefits are just our way of saying thank you and are not subject to any further conditions.

Community functions, a concert search function and a news ticker are among the features that will be introduced to starzone studio in the near future. Sunrise Moments will be expanded with exclusive content and offers in connection with Swiss-Ski as well as other partners.

You can find all the details and offer at Sunrise Moments and Sunrise starzone.  

• Video Sunrise starzone
• Video Sunrise moments Baschi
• Presentation Press Conference
• Press Release (PDF)