TF1 (EPA:TFI) - Bouygues Telecom and TF1 Group - Segmented Tv Agreement

Transparency directive : regulatory news

10/02/2021 18:35

[10.02.21] PRESS RELEASE

Bouygues Telecom and the TF1 group announce the signature of a segmented TV
agreement

Paris, 10 February 2021 - Bouygues Telecom and the TF1 group have today
announced that they have signed an agreement enabling advertisers on the
group's TV channels to benefit from Bouygues Telecom's data and technological
expertise in segmented TV.

In practice, that means TF1 PUB - the TF1 group's multimedia ad sales house -
will be able to tap into an installed base of Bouygues Telecom set top boxes to
sell targeted advertising solutions on linear TV.

Segmented advertising is a way of showing linear TV viewers (subject to their
prior consent) ads that are more closely attuned to their interests. As is
already the case in the online space, advertisers will be able to combine the
quality and mass appeal of premium content from the TF1 group's channels with
the precision and granularity of targeting. The result: Bouygues Telecom
subscribers will be shown tailored ads, in compliance with data protection
rules.

This new opportunity will enable advertisers to address specific targets, and
in particular to apply non- standard segmentation criteria. Above all, it will
give large numbers of SMEs access to the power of TV advertising.

ABOUT BOUYGUES TELECOM
As a full-service electronic communications operator, Bouygues Telecom stands
out by providing its 22.5 million customers access to the best technology has
to offer on a daily basis. The very high quality of its 4G and 5G mobile
networks and of its fixed and Cloud services provides customers with simple
solutions, enabling them to fully enjoy their digital lives, regardless of
their location. #OnEstFaitPourEtreEnsemble
www.bouyguestelecom.fr

ABOUT THE TF1 GROUP

The TF1 group is a global player in the production, publication and
distribution of content.
Our ambition is to use our content to positively inspire society.
Our operations are structured into four complementary divisions:
. Broadcast with 5 free-to-air channels (TF1, TMC, TFX, TF1 Séries Films,
LCI), 4 theme channels (Ushuaia TV, Histoire TV, TV Breizh, Série Club), two
on-demand content platforms (MYTF1, TFOU MAX), and the TF1 PUB advertising
airtime sales house.
. Production via Newen, home to 9 studios in France and around the world.
. Digital via Unify, home to our web natives activities and to high-powered
digital communities including Aufeminin, Marmiton, Doctissimo and My Little
Paris.
. Music via Muzeek One, home to our music and live shows business.
The TF1 group has operations in 10 countries and nearly 3,200 employees, and
generated revenue of EUR2,337.3 million in 2019 (Euronext Paris: ISIN
FR0000054900).

                                   CONTACTS
  Sophie Danis : TF1 PUB Communication - sdanis@tf1.fr / + 33 (0)6 22 47 56 52
        Coline Pechère : Corporate Communication - cpechere@tf1.fr/ /
                             +33(0)6 26 07 68 52

Legal information: Télévision Française 1 - TF1 société anonyme with capital
of EUR42,078,598.20
RCS Nanterre 326 300 159 - 1 quai du Point du Jour 92656 Boulogne-Billancourt
Cedex, France
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TF1 (EPA:TFI) - Bouygues Telecom and TF1 Group - Segmented Tv Agreement

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