Media Release

BaFin BaFin gives green light for listing of Social Chain AG in the Prime Standard of the Frankfurt Stock Exchange

• First trading day: Friday, 12 November 2021
• Live broadcast of the stock exchange debut from 8:15 a.m. onwards

Berlin, Frankfurt 11 November 2021. The countdown for the listing of The Social Chain AG in the Prime Standard of the Frankfurt Stock Exchange has commenced. The German Federal Financial Supervisory Authority (BaFin) today approved the submitted prospectus of The Social Chain AG (WKN: A1YC99, ISIN: DE000A1YC996, Ticker: PU11). Trading on the Frankfurt Stock Exchange is scheduled to commence tomorrow, Friday, 12 November 2021, at 9:00 am.

As a result of the BaFin's decision, all 11,492,043 shares previously traded on the Open Market of the Düsseldorf Stock Exchange have been admitted to trading in the Prime Standard of the Frankfurt Stock Exchange. In addition, the prospectus permits the admission of 2,855,000 new shares, which serve as a non-cash capital increase for part of the purchase price payment for the takeover of DS Group by Social Chain AG (the corresponding media release dated 19 October 2021 can be found here). The Prime Standard is a sub-segment of the regulated market with additional post-admission obligations. The Prime Standard is considered to be the most demanding segment for listed companies in Europe, especially with regard to comprehensive and timely capital market information. For many institutional investors, a listing in the Prime Standard is a requirement for an investment in a company.

The debut of the Social Chain shares in the premium segment of the leading German stock exchange will be broadcast live tomorrow from 8:30 am. The livestream is available here and in the Frankfurt Stock Exchange webcast here. Social Chain AG will publish a detailed media release with information on the first share price tomorrow at around 9:15 am.

Social Commerce Business Model: Products and Brands - powered by Social Media

Social Chain AG sees itself as an integrated Social Commerce company. Social Commerce plays an important role in the product and brand world of the future through the deep integration of social media and e-commerce. At the core of the business model is the development and direct marketing of products, inspired and promoted via social media. Social Chain AG is active in 18 European countries and the USA. The portfolio includes 15 leading brands and a total of 4,000 deliverable products in the areas of Food, Home & Living, Beauty & Health. The social media communities of Social Chain AG have over 86 million followers worldwide. The social media marketing expertise of Social Chain AG is also used by external customers such as Apple, Coca Cola, Zalando and Nike. After the integration of DS Group, Social Chain AG expects total revenue of EUR 620 million for the current financial year and employs around 1,400 people.

Important information for reporting media

The following members of the Social Chain AG's Management and Supervisory Board are available for interviews as of now, on site in Frankfurt (3G rule applies) or digitally:

- Wanja S. Oberhof, Chief Executive Officer

- Christian Senitz, Chief Financial Officer

- Ralf Dümmel, designated Chief Product Officer; Managing Partner of DS Group

- Dr. Georg Kofler, Chairman of the Supervisory Board and largest single shareholder

We would like to invite you to tomorrow's live event at the Frankfurt Stock Exchange for the debut of the Social Chain shares in the Prime Standard (Friday, 12.11.2021; admission from 8:00 a.m.). Due to Corona, only a few seats are available. The 3G rule also applies. We ask for your understanding.

For appointments and questions, please contact:

Dirk Heerdegen | Head of Corporate Marketing & Communications Social Chain AG

Jana Walker | Senior Corporate & Brand PR Manager Social Chain AG

E: press@socialchain.com | T: +49 30 208 48 40 10

Sanja Stankovic | Head of Corporate Communications DS Gruppe

E: presse@dspro.de | T: + 49 40 67573 2946

The Social Chain AG: Social Commerce on a global scale

Social Chain AG is reshaping the world of brands and commerce with Social Commerce. Our strategy and our actions are "Digital first - direct to customer": from branding to marketing to direct sales of our products in the categories Food, Home & Living, Beauty, and Fitness. Our online shops are the most efficient points of sale for our Direct-to-Consumer brands. More than 70 percent of Direct-to-Consumer sales are performed by our owned and operated online shops. Our communities, with over 86 million followers worldwide, inspire our customers and amplify our brand messages. We manage the expansion of our Social Commerce system of communities, brands, digital points of sale and logistics via our integrated proprietary technology platform: LINKS which analyses interests, purchase intentions and product satisfaction along the entire digital customer journey.
Social Chain AG's headquarters are in Berlin, with additional locations in Munich, London, Manchester, New York and Los Angeles. Social Chain AG shares (WKN: A1YC99) have so far been traded on XETRA and other German stock exchanges. As of 12 November 2021, the shares of Social Chain AG will be listed in the Prime Standard of the Frankfurt Stock Exchange.

www.socialchain.com

About DS Gruppe (more about the acquisition of DS Group by Social Chain AG can be found here in the media release from 19 October 2021)

DS Group, based just outside Hamburg, can now look back on more than 48 successful years. As an internationally operating brand and trading company, it now employs 550 people and has revenues of over EUR 270m (forecast). DS Group specializes in the production, import and distribution of innovative products in the consumer goods sector. As one of Europe's largest developers and suppliers of non-food articles, the group supplies over 4,000 products to food retailers, discounters, drugstores, teleshopping, DIY shops, self-service stores, furniture shops, cash & carry, specialist retailers, department stores, mail order companies, home shopping and online marketplaces. Thanks to the company's headquarters near Hamburg, as well as three other German locations in the states of Mecklenburg-Western Pomerania, Schleswig-Holstein and Hesse, as well as eight international locations in China, Hong Kong, Vietnam, Great Britain, Hungary and Poland, DS Group covers the entire value chain around the product world. DS Group is a dynamic and experienced partner in the identification, development and realization of innovative products, as well as the clever and high-turnover placement of diverse products in multichannel distribution.

The managing partner of DS Group, Ralf Dümmel - also known as a multi-deal investor in the VOX TV show "Die Höhle der Löwen" (German version of the UK's "Dragons' Den" and "Shark Tank" in the US) has helped around 122 startups place more than 300 products in the national and international retail market. With its own brands, such as the oldest German barbecue manufacturer LANDMANN and numerous other brands, DS Group is one of Europe's largest trade suppliers.

www.dspro.de

_{The content of this press release is for information purposes only and does not constitute investment advice or other recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The information provided cannot replace investment advice. The information contained in this press release is not to be construed as an assurance of possible price developments and should not be construed as a request to enter into a transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to sell securities or rights, or a solicitation to trade in securities or rights. Accordingly, The Social Chain AG and its affiliates make no representations or commitments as to the accuracy, completeness or correctness of the information or opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with the distribution and/or use of this document. The statements correspond to the status at the time of the preparation of this document. They may become obsolete due to future developments without the document being changed.}