PORSCHE AG EQS-News: The new Macan is coming – with a striking design

Transparency directive : regulatory news

22/01/2024 09:05

EQS-News: Dr. Ing. h.c. F. Porsche AG / Key word(s): Product Launch
The new Macan is coming – with a striking design

22.01.2024 / 09:05 CET/CEST
The issuer is solely responsible for the content of this announcement.

The new Macan is coming – with a striking design

All-electric SUV celebrates world premiere in Singapore
Livestream from 12:30 (CET) on 25 January in the Porsche Newsroom
Interview with chief designer Michael Mauer

Porsche will present the new all-electric Macan on Thursday, 25 January 2024. The second generation of the successful SUV will be unveiled in Singapore, with the world premiere broadcast live in the Porsche Newsroom. Michael Mauer, Vice President Style Porsche, offers insights into the design process before the unveiling.

Stuttgart. Shortly before the world premiere of the new Porsche Macan, Michael Mauer discusses the challenge of updating the familiar design of the successful SUV. “The new Macan is the first model that we are electrifying from an existing, established product identity,” says the Vice President Style Porsche. In his view, “every new sports car has to be very clearly recognisable as part of the Porsche product family and the model in question, but also has to be perceived as ‘the new one’”. Mauer believes that this visual consistency is critical for the Porsche brand. Striking the right balance between “quintessentially Porsche” and “innovative” is a tricky proposition at times, admits the designer.

New powertrain offers flexibility yet poses challenges
The switch from an internal combustion engine to an all-electric powertrain in the Macan posed a challenge for the Style Porsche team while offering new possibilities. “The technical requirements of the car are always absolutely fundamental,” continues Mauer. “This is considered very early in the process with the packaging – the arrangement of various components in the car. The packaging is critical for getting the basic proportions right – the classic Porsche flyline would not be feasible with just any arrangement.” The electric powertrain offers new levels of flexibility yet poses challenges here: “Removing the bulky engine block allows us to enhance the distinctive shape of the bonnet. At the same time, the battery is still a rather large component that requires a lot of space and could disturb the defining width-to-height ratio. And of course aerodynamics plays a big role in terms of the range of an electric sports car.” The success of the close collaboration between designers and aerodynamics engineers is clear from a single number: with a drag coefficient of 0.25, the all-electric Macan is one of the most streamlined SUVs on the market.

In general, Porsche has decided not to distinguish its electric models completely from its combustion-engined sports cars, Mauer explains. “Porsche remains Porsche – even an electric Porsche is a sports car in its segment. From this standpoint, it’s only logical that we’re not abandoning our proven Porsche design DNA.” The chief designer is certain that this is also clearly recognisable from the first all-electric SUV developed by the Stuttgart sports car manufacturer: “The new Macan is also very clearly a Porsche and a Macan at first glance. We have fundamentally kept the proportions that define what a sports car in this segment embodies for Porsche. The design has been refined both inside and out – the new model has an even sportier and more dynamic vibe.”

Interview and livestream of the world premiere in the Porsche Newsroom
The full interview with chief designer Michael Mauer can be found in the Porsche Newsroom. The world premiere of the new all-electric Macan will also be broadcasted there on Thursday, 25 January 2024. The event will be livestreamed from Singapore from 12:30 (CET). A recording of the unveiling will also be available afterwards, in the Newsroom.

22.01.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
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Language:	English
Company:	Dr. Ing. h.c. F. Porsche AG
	Porscheplatz 1
	70435 Stuttgart
	Germany
Phone:	+497119110
E-mail:	info@porsche.de
Internet:	https://www.porsche.com/international/
ISIN:	DE000PAG9113
WKN:	PAG911
Listed:	Regulated Market in Frankfurt (Prime Standard)
EQS News ID:	1819421


End of News	EQS News Service

1819421 22.01.2024 CET/CEST

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26/04/2024 17:30

PORSCHE AG EQS-News: The new Macan is coming – with a striking design

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