XILAM (EPA:XIL) Xilam celebrates the twentieth anniversary of Oggy and the Cockroaches

Transparency directive : regulatory news

23/10/2018 18:00

Press release                                          Paris, 23 October 2018

  XILAM CELEBRATES THE TWENTIETH ANNIVERSARY OF OGGY AND THE COCKROACHES

       A global success story made in France 7 seasons, 500 episodes

Created in the late 1990s for 6-11 year-olds, in homage to US slapstick
comedies, the Oggy and the Cockroaches series was broadcast for the first time
in September 1998 on the Fox Network in the United States, and simultaneously
on France 3, at a time when superheroes (Batman, Spiderman, etc.) and manga
(Pokemon, etc.) dominated the airwaves for children's programming.

A winning bet

In the space of 20 years, Oggy and the Cockroaches has become a recognised
brand for 69% of French viewers and is a children's favourite in French
households (at 30%, ahead of Totally Spies at 28% and Raving Rabbids at 27%),
according to a survey by Kantar-TNS (2018) on cartoon brand recognition.
This survey found that French viewers show strong attachment and loyalty to the
programme, with 66% saying they have watched and enjoyed for 3 years, and 25%
saying they have known the show for more than 10 years.

800 million homes worldwide

Oggy and the Cockroaches is an international success, watched in 800 million
homes around the world. Driven by growing global demand for content, thanks in
large part to digital platforms and the expansion of the middle class in
emerging countries, Oggy and the Cockroaches has met with phenomenal success on
all continents, such as India for example, where Oggy and the Cockroaches has
become a recognised brand constantly ranked in the Top 10 audience ratings (all
animation brands combined).

An unmitigated success

Oggy and the Cockroaches is an unmitigated success that has only grown with the
years. The last season was largely pre-sold and the first few seasons are still
generating high revenues for the catalogue. The episodes produced 20 years ago
are still being broadcast around the world, underscoring the remarkable
resilience of the series.

Drawing on its expertise in the genre, Xilam has also developed and produced
three seasons of the Zig and Sharko series, equally successful with TV stations
and digital platforms alike. And its audience ratings follow the same curve as
OGGY and the Cockroaches.

A catalogue taking the digital platforms by storm

Digital platforms have become a global springboard for the series in the Xilam
catalogue. Its two flagship series are not only shown on Netflix and Amazon,
but also Youtube. The Xilam catalogue is expected to post the outstanding score
of 10 billion total videos viewed by the end of the year.

Xilam: a unique French independent player

The longevity of Xilam releases and the depth of their global exposure
highlight the value of the company's expansion strategy, rooted in the quality
of its content, and the recognition of a business model giving it full control
over the entire value chain.

About Xilam

Xilam is one of Europe's leading animation companies, creating, producing and
distributing original children's and family entertainment content across TV,
film and digital media platforms.

Founded in 1999 by Marc du Pontavice, Xilam owns a catalogue of more than 2,000
animated episodes and three feature films including strong brands such as Oggy
& the Cockroaches, Zig & Sharko, The Daltons and its first pre-school series,
Paprika.

Broadcast in over 190 countries on all the major TV networks and digital
platforms, including YouTube with over 300 million video views monthly, Xilam's
programme catalogue makes the company one of the top global content providers
in animation.

Xilam employs more than 400 people, including 300 artists, who are based across
its four studios located in Paris, Lyon, Angoulême and Ho-Chi-Minh City in
Vietnam.

Xilam is listed on Compartment B of Euronext Paris

PEA-eligible

SRD long-eligible

ISIN code: FR0004034072 / Ticker: XIL

Contacts at Xilam

Marc du Pontavice - Chairman and CEO
François Bardoux - CFO
Tel: +33 1 40 18 72 00

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27/03/2019 18:00

XILAM (EPA:XIL) Xilam celebrates the twentieth anniversary of Oggy and the Cockroaches

Transparency directive : regulatory news

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