XILAM (EPA:XIL) Xilam tops 10 billion views on YouTube

Transparency directive : regulatory news

10/01/2019 18:08

Press Release

Paris, January 10, 2019

                    Xilam tops 10 billion views on YouTube

* +44% with close to 4 billion views in 2018, with US visits doubled
* +162% subscribers worldwide for 2018
* +55% YouTube revenues in 2018: ~10% of turnover for 2018

Xilam Animation (ISIN: FR0004034072; Symbol: XIL), an independent producer and
distributor of original animated content, is pleased to announce a major
milestone in its digital growth, having topped 10 billion total views of its
videos on YouTube as at December 31, 2018.

Xilam thus confirms the rapid growth of its digital offering with a 44%
increase in traffic (as number of videos viewed) to its YouTube programming,
making for a total of close to four billion views in 2018, driven by strong
momentum in the United States (+100%). This increased traffic is also reflected
in the number of subscribers to Xilam channels, which grew 162% to reach 6.3
million at end 2018 (vs. 2.4 million at end 2017).

Revenue from YouTube traffic is set to represent 10% of Xilam's turnover for
fiscal year 2018, a share that is expected to further expand in 2019. This
income increased by 55% thanks to the US market, which contributed close to 30%
of Xilam's YouTube revenue for the year. The global trendsetter when it comes
to consumption of animated programming, the United States is at the source of
an exploding demand in the market for cartoons. The US is a reservoir of
untapped growth for Xilam, as is the Asian market, whose unbridled expansion-in
terms of both volume and value-supports a solid growth outlook for the company
over the next several years on the market of digital distribution.

YouTube 2018 sales breakdown by region

RoW 8%

Europe 36%

North America 31%

Asia 25%

For 2019, Xilam anticipates a significant increase in traffic for its YouTube
channels, notably, due to:

* The launch of its Paprika channel aimed at a preschool audience (preschool
  programming is a key vehicle for children's viewership on YouTube);

* Launch of the first channel dedicated to Oggy and the Cockroaches in India,
  where the show is tremendously popular among children.

About Xilam

Xilam is one of Europe's leading animation companies, producing and
distributing original children's and family entertainment content across TV,
film and digital media platforms. Founded in 1995 by Marc du Pontavice, the
award-winning Paris-based company owns a catalogue of more than 2,000 animated
series episodes and 3 feature films, including such household brands such as
Oggy & the Cockroaches, Zig & Sharko, The Daltons, Rolling with the Ronks! and
its first preschool property, Paprika. Broadcast in over 190 countries on all
the major global children's TV networks, these series are also breaking records
on all the major digital platforms, including YouTube with over 300 million
views per month, ranking Xilam among the top global content providers in the
realm of animation. Xilam employs over 400 people, including 300 artists, who
work in its four studios, located in Paris, Lyon, Angouleme and
Hô-Chi-Minh-Ville in Vietnam. Xilam is listed on the Euronext Paris stock
exchange, Compartment B - Eligible investment for French Deferred Settlement
Service (SRD long) and Equity Savings Plans (PEA)

Contacts

Morgann Favennec
EVP Global Sales Development
Tel: +33 (0) 1 40 18 72 00

57 boulevard de la Villette 75010 Paris - Tél : (33) 01 40 18 72 00
www.xilam.com
Société Anonyme au capital de 491 150 EUR - R.C.S PARIS : 423 784 610 -
SIRET : 423 784 610 00036 - APE 921 A

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